Search Engine Optimisation the organic marketing approach.

technology driven brand marketing

Search Engine Marketing “SEM” 

What is SEM?

 

  • Web-Report-Big.pngSearch Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website is not lost in a never ending sea. Customers search, vendors search you and I search, the simple fact is your site needs to be friendly.

What are Pay Per Click & Pay For Inclusion programs?

 

  • Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results.

  • SearchEngineSubmission.pngPay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, it’s effectiveness is limited.