Competitive intelligence
Sun Tzu and the Art of War
Around 500 BC, the great Chinese military strategist, Sun Tzu wrote Art of War. Relevant it was then and still today, if Sun Tzu saw the benefits of Competitor Intelligence in 500 BC, as a business person you are compelled to take this to heart and explore Competitor Intelligence.
If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle.
- If you know yourself, but not your enemy, for every battle won you will suffer losses.
- If you know your enemy and yourself, you will win every battle.
Many business owners believe they know what their customers want.
Most business owners do not know what their customers are saying about them, most business owners would be shocked to hear what their customers thought of them.
What would it be worth to you if your own customers did 80% of your advertising?
What would it be worth to your competitors to receive the same advertising from YOUR customers?
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